The A-B-C’s of Inbound Marketing

Inbound Marketing is a marketing approach that attracts costumers with helpful and relevant content; it’s all about earning the attention of potential costumers, and helping them through their purchase process.

If you can remember one key aspect about Inbound Marketing from this article it has to be applied so that it isn’t interruptive. Your potential costumers are interested in what you have to offer and are expecting the information you prepare for them, even though they may not realize it yet.

“Inbound Marketing is so powerful because you have the power to give the searcher/costumer exactly what answers they are looking for at the precise point that they need it. That builds trust, reputation, and authority.”


-Joshua Gill, Inbound & SEO Marketing Consultant, Inbound Authority


The Four Stages Of Inbound Methodology


Create and Distribute Content

Relevant and helpful content that is specifically tailored for your costumers need

Lifecycle Marketing

Not all potential costumers are ready to buy right away. Respect their process: strangers, visitors, contacts, costumers, and promoters.

Personalize your message

Who is viewing your information? Take into consideration their likes and dislikes.

Multiple Channels

Use the channels where your potential costumers spend their time. Don’t waste money or resources on channels that won’t do anything for you.


Integrate other tools like analytics and automation to simplify and optimize your marketing strategy.

And there you have it, the A-B-C’s of Inbound Marketing!